Comments on: Copywriting The Right Way Vs The Scary Way

By: Bookmarks about Secrets

Bookmarks about Secrets — Wed, 10 Sep 2008 12:46:30 +0000

[...] – bookmarked by 6 members originally found by mjmonty on 2008-08-17 Copywriting The Right Way Vs The Scary Way http://www.jackkeifer.com/copywriting-the-right-way-vs-the-scary-way/ – bookmarked by 5 members [...]

By: Colin

Colin — Thu, 04 Sep 2008 07:42:36 +0000

Hey Jack,

I listened to the audio several times over too! Very useful stuff.

Did you know he does copywriting coaching too?

As a FYI, he is doing a free tele-conference coming up this Wednesday on September 10, 2008 8pm EST. He’s going to help three copywriters craft their own USP (unique selling proposition).

Check it out here: http://www.realitycopywriting.com/usps-for-copywriters/

- Colin

By: Chelle@Real Estate Marketing

Chelle@Real Estate Marketing — Sat, 26 Jul 2008 15:21:09 +0000

I am always leery of anything that’s too “hyped up”…the phrase “if it seems to good to be true it probably is” always pops into my mind. I just can’t take anybody with all the “secrets” seriously…most of the secrets aren’t secrets at all if you do your research – and actually work, that’s part of it too

Chelles last blog post – Keyword Luv

By: admin

admin — Thu, 17 Jul 2008 13:59:50 +0000

Hi Rick,
Sounds like some great stuff, LOL. I always appreciate a good laugh now & then!

By: admin

admin — Thu, 17 Jul 2008 13:35:14 +0000

Thanks for the comment & for stopping by Terry! I’ll pass along the update on the price. At $15 it’s an unbelievable value. Anyone who understands the multiplicity value of just a single percentage point increase on a conversion rate would find this undeniable.

I believe that applying the information contained in this interview could easily accomplish this at the very minimum. Since the launch of XinglaPro in June, it’s been converting at an impressive 6.7%. I’m going to see if I can crank that even higher with what I’ve learned so far.

Thanks again Terry for offering such a great product for practically free!

-Jack

By: Rick NHS@NHS Real Estate Blog

Rick NHS@NHS Real Estate Blog — Wed, 16 Jul 2008 22:06:29 +0000

LOL! I often suspected those PayPal statements of having been Photoshopped too! About a year ago I found a website by some bitter guy who made it his mission to call out these scheming marketers. It was really amusing, apparently he knew a few of them personally, I’ll have to see if I can find the url, I’ll post it if I can find it.

By: Terry Dean

Terry Dean — Wed, 16 Jul 2008 19:34:22 +0000

Thank you for your links!

By the way, that is a great title on this post which grabbed my attention in my link sites.

Just a note that the price has increased to the really expensive level of $15 for the interview now. It’s worth way more than this, but I will continue to keep it low (although it could go up slightly more).

To Rachel: By the way, I’m a guy.

Terry Deans last blog post..Do You Have HyperCopyitis?

By: admin

admin — Wed, 16 Jul 2008 14:39:57 +0000

Thanks for the comment Sally. Especially when you’re marketing to other marketers, it amazes me that the “hard sell” technique is even considered.

I think since cheezey sales letters are everywhere, inexperienced people are more likely to model after them with the desire to learn the “lingo” rather than really try to relate to the audience.

To make an analogy, the big mistake beginner web designers make is that they tend to load their website up with every “cool” thing they can think of. Tons of Flash scripts, the javascript snow falling, animated gifs everywhere, etc. because they want to get all that experience under their belt in one shot… LOL.

This same thing seems to happen when learning copywriting. People add it all, the good, the bad & the ugly, thinking that these first attempts will look like something written by a seasoned copywriter.

How do I know all this? I’ve been there, done that.

-Jack

By: Sally Ormond

Sally Ormond — Wed, 16 Jul 2008 12:46:35 +0000

I loved this post. It sums up everything I have ever thought about when faced with the dreaded ‘sales letter’. Any site I come across that is basically just line upon line of bright text in different fonts displaying an overly exuberant helping of punctuation exclamations results is a scream from yours truly. Does anyone actually like them? Do they actually work? Personally if I am being handed the hard sell I switch off straight away.

Just give me the benefits and let me make up my own mind.

It is definitely worth reiterating that there is only one golden rule when writing any type of sales copy – know and understand your reader. It’s so simple.

By: admin

admin — Wed, 16 Jul 2008 02:13:33 +0000

Yeah, She’s quite a gal, LOL!!!