Category Archives: You Posts

I need to clean up my act and stop F’ing around

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money-daydream

It’s easy to dream that dream of the internet lifestyle isn’t it?

Picturing yourself walking the beaches of Hawaii on a gorgeous sunlit afternoon.

Or driving your new Porsche convertible down to your old workplace just to rub it into your ex-boss’s smug face…

Ah yes!… the list could go on for days and days.

But then reality sets in as you’re rudely snapped back into reality by a flick on the ear from your boss who tells you to stop dreaming & get back to work.

I remember back in my school daze, many times just as I was about to save the world from an asteroid strike, or escape from a Russian gulag to get those secret plans back to CIA headquarters, a teacher would rudely burst my dream bubble with a resounding “Keifer! Wake up and pay attention!” Hmmmpf! The nerve… really!

As an entrepreneur, my single greatest challenge even to this day is keeping that focus and self-discipline on building my business.

Here’s the dilemma that I see with most online marketers.

People want to start an internet business that will involve no work, but yield a huge payout, with the first million arriving by… oh let’s say next week. That’s pretty reasonable….NOT.

Okay, how about this? Work just a few hours a week and make $10,000 a month. $10k a month seems to be the standard buzz quote by the so-called gurus.

So is this one realistic? Well, yes & no. You can make a handsome income while working a small number of hours a week (or hardly at all if you do it right), but hardly likely in the beginning.

It takes a lot of work to get your business to that level. Oh, there’s that word again. You know, the “W” word.

The turning point in my business came on the day that I decided to treat my online business like a business.

Really, until you stop thinking of this as a hobby, or that “side thing for extra money”, you’ll likely never get to where you would like to be.

You see, it’s easy to stay in your comfort zone and just work that J.O.B. everyday while at the same time wishing that you had the lifestyle of the online entrepreneur.

It’s easy to ‘dabble’ in the magical arts of IM while keeping on the cuffs for the man.

When you’re ready to really build that online business, and really commit yourself to a focused plan of action – then you have to be willing to remove those cuffs and dive straight into the rabbit hole.

That’s right, once you take that dive there’s no looking back. It’s into the vortex of a new reality, a new future.

C’mon down! It’s an amazing journey you’ll never forget. :)

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Breaking Out Of The Infinite Doodle Loop

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Infinite Doodle Loop Pic - JackKeifer.com

One of the biggest online business killers that I know of is the “infinite doodle loop cycle”

We’ve all been caught in this, myself included. Your’re caught in writer’s block, or maybe you lack solid procedures in your business, so you don’t know what to do next.

As a result, instead of accomplishing anything constructive, you’re surfing the forums hoping that someone is going to share that magic formula that just made them rich overnight with no effort. By the way, don’t count on it.

Other common feedback loops include:

  • constantly checking your emails for something… anything.
  • Checking your web stats every 15 minutes
  • Taking long time-outs to watch TV, hoping your mind will be fresh with ideas when you come back (if you come back).
  • Going back into the forums again… maybe that “secret sauce” has been revealed since you checked 10 minutes ago.
  • Making paper airplanes & throwing them out the window, hoping that your business will build itself.

You can keep yourself very busy with all of this activity. Most marketers even deceive themselves into thinking that something is actually being accomplished. Perhaps in the name of education.

So, how do we break out of this cycle?

The first basic step is to identify why you’re not doing anything to begin with. Is it because you are lost as to what to do next? Maybe you’re frustrated because what you are doing is not working. Perhaps you’re disorganized, or overwhelmed.

When you understand what category you fall into, then it’s time to make a quick action plan to break out. This doesn’t have to be complicated, it only needs to take a few minutes to work out.

Let’s say you’re overwhelmed from information overload. Take a step back and see what you have done so far. Don’t try to do it all at once. Just define your next step and then do it. After that, repeat.

The most important thing you can do is develop procedures in your business, and follow them. I know, this sounds complicated, but it really isn’t.

Just write down (or make a video of) anything that you currently do in your business. Write them in a way that anyone else could follow if they were reading or watching them for the first time.

Are you using Pay Per Click to test out campaigns? Document how you do it. Are you submitting articles to various directories and getting results? Write down how you do it and where you are submitting to.

Make everything you do a documented procedure, right down to approving blog posts or posting to forums.

You’ll be surprised how many procedures that you come up with, just from what you are doing right now. From here, you need to make a schedule of when to follow each procedure.

Some of them every day, & maybe some once a week, whatever the case may be. If you have a set of procedures, then you have a proven set of techniques that you can follow every day to constantly build your business.

You should always be tweaking your procedures to give you the absolute best results. This will compound itself when practiced across all your procedures.

Now that you have systems in place, you will be perfectly positioned when you are ready to outsource your more tedious tasks. The systems will already be in place, so that members of your team can easilly follow them without the need to be bothering you every 5 minutes for direction.

To get the best out of building your business, you should follow a proven plan. I would recommend getting an experienced mentor. This is without a doubt the quickest & most sure way to build your business while avoiding the common and often costly mistakes that go along with internet business.

I’ve often been asked about offering mentoring. I’ve often considered offering this service, but the puzzler has always been how to give my clients the best value and the best results.

I’m currently in the process of re-structuring my online businesses, and within the next few weeks, I’ll be offering various forms of mentoring.

Interested? Stay tuned…

In the mean time, follow my tecniques above and you will be armed with the firepower to blast free of the infinite doodle loop and get your online business back on track.

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The Answers to Those Magical Numbers

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Well, as promised, I’m going to elaborate on the magic numbers in the last post.  Firstly, to Robert Plank I have to say nicely done!  You nailed them.  The one that stumped you (number 1) is the same one that stumped me.

Here’s the answer that James twitted back to me:

1 represents focus. There is only one of anything that is really valuable. Life, wife, self, mission, today, moment, etc.

Man, so true on all counts! Remember how I have been pushing the concept of focus in the last few posts?  That’s why I felt a little dumb when he came back with 1 representing focus.

At the same time, it further validates the importance of focus as a key element for success in your online business.  Now let’s put these elements together.

86,400 – We have this many seconds each day to spend or throw away as we please.

If you decide to spend your seconds wisely and get the biggest bang for your time-bucks, then you will invest some of it in defining your vision and your financial goals for your business.

You have to know what you want & were you want to go.  Just think if you just set off for some foreign city that you’ve never been to before without a map, a plan, or any idea where you were going to stay, or go to when you arrived?  It would be pretty tough to get around & accomplish anything if that was your mission.  You could wander aimlessly for ages, so why would you do the same thing with your internet business?

Let’s say your financial goal is $1 million in a year.  For such a large number, it’s logical to break that down into digestible pieces, so that we can make this more ‘real’.  Of course, just starting out you may want a smaller starting goal, such as $100, 000 in a year.  That’s only $274 bucks a day!  Pretty doable once you have a few decent products and a real business going.

Yes, it’s true – instant wealth with no work in the beginning resides in the realm of the tooth fairy or winning the lottery.  If this is where you are, wake up & start creating your future now so that it becomes the present that you want.

So, $1 million a year is broken down into bite size pieces so that you can get a realistic goal of what you need to make each month, week, day, etc.

Here’s a breakdown, taken from Robert Plank’s comment in the last post:

114.20 = amount per hour you would need to make 24 hrs a day to make $1 million per year
2,740 = amount you would need to make per day to earn $1M per year
19,231 = amount you would need per week to earn $1M per year
83,333 = amount you would need per month to earn $1M per year

The other two numbers are simply a reflection of what is, and the choice that has to be made as to where you want to reside.  This depends on how badly you want it.

98 = 98% of the population watches TV and works for someone else
2 = 2% of the population actually gets stuff done

If you aren’t already, and you decide that you want to be a part of the 2% club, then remember that all of the numbers above (including escaping from 98) are really only going to be feasible with the magic number 1 – focus.  This must be the center point in the wheel.

Focus on your vision and take the action to bring it into physical reality.  The keys to the kingdom are there for the taking.  All you have to do is look, lift your hand, take them, insert & turn.

P.S. – Robert Plank has some really cool software products & great online marketing advice.  You can check out his blog here:

http://www.robertplank.com/

86,400

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86,400… Millionaires, future millionaires,  & CEO’s know exactly what the number 86,400 means.  They know the value and importance of this number.  98% of the sheeple population don’t.  If you find yourself still caught in the 98 percentile mindset, there’s still hope.  You can sign up for my blog announcements in the right hand corner of this page.

Okay, if you don’t know the significance of 86,400 then it is probably a good idea to continue reading. 86,400 is the number of seconds in a 24-hour period. Each and every day we are all allocated the exact same number of seconds, whether we are rich or poor, handicapped, healthy, young or old, the one thing we all have in common is the number of seconds that we have in a day.

So why is it that some people are able to accomplish so much during their 86,400 seconds, while others seem to fritter away those seconds and accomplish absolutely nothing? Is it because they have the mindset that tomorrow they will be given another 86,400 seconds to again play with as they choose?

Perhaps it is this very notion that their ‘bank account’ will be replenished at the stroke of midnight with another 86,400 seconds that encourages people to be frivolous with their time.  Suppose we changed this example to money, and we were all given $86,400 to spend anyway we pleased every day, and then at the stroke of midnight our bank account reset back to $86,400 to be used again the next day.

I would be willing to bet that many people would be spending money right and left on every frivolous pursuit imaginable. After all, you would have unlimited wealth $86,400 at a time.  There’s one major difference however between time and money. Yes, it’s true that time is money, but with that said, money can be replaced, but time cannot.

Once time has been spent, it is gone forever. There is no way to regain wasted minutes that could have been used in some constructive way, such as building your path to freedom, or spending it with a loved one or spouse, and kids if you have them. It’s easy to forget that we all have a limited number of years on this rock, which we are living out every day, 86,400 seconds at a time.

Suppose you were told that in a week you would be dead? yes, dead… deceased, shucked the mortal coil, worm food, feeding the tree, assuming room temperature, etc. Would you live out your remaining days differently? How would your priorities change? Would you look back and say to yourself — “Gosh, I wish that I could have watched a heck of a lot more TV”. . Or maybe this one — “Gee, I really wish I could have worked more hours & spent even less time with my family”! Of course you wouldn’t!

Now let me ask you this; why would you do things differently if you knew that you only had a week?  Maybe those things that we would be doing differently, are the very things that we should be doing now!

Do you find yourself in the position of still wishing for more freedom to be with your loved ones? To really accomplish something? If so, maybe it’s time that you redefined your real goals. Maybe you’ve already begun on that road to building an online business, but you find yourself working long hours for little results because you haven’t properly defined the element of freedom into your vision.

Defining exactly what your vision is which you intend to accomplish is extremely important to successfully reach your goals.  Maybe your goal is building a freedom system.

Most people never succeed because of one fatal flaw, lack of focus. I don’t mean to harp on this one issue so often, however I really can’t stress enough the importance of focus.

Unless you define your goal, focus, and take action on building your online business so that you can attain the freedom that you deserve, you will continue to fritter away countless seconds, minutes, & hours – day in and day out.

Use your 86,400 seconds wisely every day and you will soon discover that this more efficient use of time will have a compounding effect, and will add up very very quickly. Changing this one little aspect in your mindset can make the difference between success and happiness, or the steady downhill slide straight into regretsville.

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What’s Your Wall?

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wall to success in online business pictureEveryone who has ever journeyed into the unknown in a quest to achieve something is going to encounter many obstacles along the way.  That’s just a fact of life.  Without these obstacles, there would be no learning experiences to evolve from.  That would be a pretty boring way to live life when you think about it.

I remember when I was getting started in internet business, my personal brick wall was analysis paralysis.  I was so overwhelmed with information from trying to absorb it all at once, that I would just find myself endlessly looping through the forums, checking out software and pretty much accomplishing nothing for hours & days on end.

I knew that I needed to start somewhere, but by reading the posts by pseudo experts in the forums, surfing from site to site, looking at other products, etc I was really a busy guy.  So busy, in fact that I almost had myself convinced that I was actually accomplishing something.

In reality, what I was really accomplishing was nothing.  I could justify my use of time because I was “busy”.  The bottom line however, was that my bank account was still an internet virgin.  Other than picking up nuggets of info here and there, I completely wasted nearly 6 months of my life circling around in a sort of holding pattern.

I had finally reached the point where I was getting disgusted with myself and decided to take stock of myself.  What were my real goals?  Ultimately, it was freedom that I was after, but what was stopping me from getting started?  Was it the fear of failure because of the humoring chuckles I would get when telling someone that I was going to make money online?

Maybe it’s just because I needed to keep looking until I figured out what the magic secret to online succes was.  Surely succeding online only belongs to the enlightened few that have stumbled across this “secret”, right?  Nah, the so-called ‘gurus’ didn’t know squat about this stuff when starting out either.  So what was it.  What was different about them?

Well, after stepping back and reflecting a little something hit me like a wet towel across the face.

These guys just took action, grabbed their online business by the seat of the pants and went for it.  This wasn’t simply a hobby for them, it was a business!  I suddenly realized that the real reason I was spinning my wheels was simply a lack of focus!

I had to decide on ONE thing to do, and then FOCUS on it and nothing else.  This is the single most important step to getting started.  Whether affiliate marketing is your thing, or creating an info product about something, or whatever.  Don’t get caught in the opportunity chasing trap.  Decide what you want and stick with it until you make money.

In my case, I decided to make guitar tutorials as my first endeavor.  Every evening after work I dedicated my time to creating a series of videos and eventually completed them.  I kept my focus, and followed through to completion.

That was around January, 2006.  I had worked a couple months on that first tutorial, partially because of inexperience, & partially because it was a software application with embedded video & guitar tablature.

I am still making a passive income off of those tutorials to this day.  Work once, get paid forever.  It’s a great concept.  If you keep repeating this concept, you can easily visualize how this will lead to freedom.

So what’s your brick wall?  If you take a little time to sit back and confront your wall, you are likely to discover that your brick wall is not a brick wall at all.  Instead, it’s simply a door waiting for you to take the action to open it.

The Ten Commandments For a Stable Internet Business

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10 Commandments for a stable INTERNET BUSINESSThe ten commandments in the Hebrew bible is something that if followed, can certainly help promote harmony in our lives and in the lives of others.  It can be considered a basic road map of principles on which to live our life.  Life doesn’t come with an owners manual, so often times we learn the laws of cause and effect the hard way.

Stick your finger in the fire and you get burned.  Guidelines for our lives can help us avoid some of those un-pleasantries by heeding the advice given by others.  The learned ones who have been down that path and have made the mistakes so you don’t have to.

Well now, I give to you the Ten Commandments of Internet Business.  There was no trip to the mountain top with a burning bush.   No golden tablets zapped out by a divine presence. Just something to help guide and keep you on the right hand path.

1. You Shall Take Action

Action is the key to everything. If there were ever a magic formula, it could be summed up in one word, ‘action’. Poverty is merely the visible manifestation of inaction.

 

2. Diversify Your Income Streams

Never depend on one source of income. Once you have a stable source of income such as from your own product, diversify into other markets. Also, add affiliate income for digital & physical products, as well as CPA to your repertoire.

 

3. Diversify Your Traffic Sources

Never depend solely on one source of traffic. SEO is great, but then you’re at the mercy of the Search Engines. Same with PPC (Pay Per Click). Add other strategies as well (Blogs, forums, articles, E-Zine advertising, banner ads, CPM, etc.).

 

4. Forsake Not Your Customers

Supporting your customers is one of the single most important elements of your business. If customer service gets to be too much of a bother for you, just start ignoring them. They’ll all go away eventually. Oh, and so will your income.

 

5. You Shall Not Offer Junk Content

The quality of your content directly reflects the quality of your products or service. Going that extra mile for good quality content will pay for itself forever. If your site is full of scraped, auto-rewritten content, then your visitor will immediately pick up on it and go elsewhere.

 

6. You Shall Not Enslave Yourself

Define your goals before you go into business. Is it more freedom that you want? If so, don’t get caught in the enslavement trap by trading your own skills for money. You’ll find yourself working 15 hour days for a paltry income. Outsource the work. Collectively, you can get thousands of hours of work accomplished in a week instead of just 60+ and killing yourself to boot. Leverage & scale = profit and more profit!

 

7. You Shall Not Bear False Info to Your Visitors

Never mis-lead your visitors with hyped up information, false promises and fake testimonials. This kind of stuff will catch up to you fast, and will ruin the one thing that you can’t fix… your reputation.

 

8. You Shall Not Spam

This one should be obvious. Not only is e-mail spamming illegal, it can get complaints filed against you that can get your domain suspended. Also, spamming the forums & blogs accomplishes little more than pissing people off.

 

9. Honor Your Mentor

If you have a mentor or marketing coach, listen to what they have to say and carryout their advice. You may sometimes think that they are wrong about some strategies, because they don’t fit comfortably into your perception of how your business should work. Just remember that he/she has already been to the mountain and back, and you are still the grasshopper preparing for the journey.

 

10. You Are Commanded To Prosper

Sometimes it seems that society has made ‘rich’ a dirty word. It’s OK to be wealthy. Don’t settle for a mediocre existence. Think big! Don’t limit your ambitions to making just enough to pay your bills with a little left over at the end of the day. Be set for life. Our cup was not meant to be empty, or simply to be filled. It is meant to be continuously running over with all the prosperity, joy and good health that the universe has to offer.

 

Don’t miss out on the wonderful things that surround us in life. Follow these guidelines for your Internet business, and success will be yours for the taking.

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Erasing Limiting Beliefs

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Erasing Limiting Beliefs by George LutzEvery once in a while, a book or ebook comes along that stands out and makes you go “whoa!”.  These are the times when those defining memories are created through self revelations about yourself and the universe around you.

There’s many good books out there that tease you with bits of wisdom and useful philosophies that can help you down the road to enlightenment and self improvement.

More often than not, however, we are left a little short changed and wondering why the techniques outlined don’t quite live up to our expectations when we apply them to our own lives.

This is usually the case because, as warm and fuzzy as some books can make you feel about changing your life, they just don’t address the core beliefs that you may hold.

This is where Self-Transformation Beyond Belief, by George Lutz really stands out as one of the finest self transformation ebooks that I have ever come across.   The title really nails it.

In this book, you really get down to the very core of what it is that defines us.  We are defined by our beliefs.  Think about it…  we literally are our beliefs and memories.

Not all of our beliefs are good beliefs, yet we hold them because we misinterpreted or made a judgment on some aspect of an experience, which was then filed into our unconscious mind.

This limiting belief now has become a part of who we are, and all the positive affirmations in the world to change it aren’t really going to help, because deep down inside we still hold that core belief as being true.

If you’ve ever tried positive affirmations to reverse a negative belief, you know the feeling of what I’m talking about.  It’s the feeling that you would get trying to convince yourself that the sky is really green when you know it to be blue.

This ebook shows you how to get beyond those limiting beliefs once and for all.  Not to simply mask your limiting beliefs, but to ERASE and replace them!  This is the only true way to self-transformation, and take it from me, it works!

The stunning revelations that you gain through this ebook will forever change the way you see the world around you.  For the skeptic,  George Lutz backs up these concepts with quantum physics.  Science is only now beginning to see the profound interconnection with your physical universe and the divine.  George does a wonderful job at explaining these concepts in a language that you & I can understand.

I had the honor of crossing paths with George Lutz via this magical medium of the internet nearly two years ago.  George is an extremely fascinating, kind and enlightened soul.  He is a retired CEO of a technology related company.

George has had many highs as well as low points in his lifetime.  Depression was a condition in which he had to battle with for a good many years.  About 7 years ago, George’s life went through an amazing transformation.

Never again to deal with the devastating effects of depression and an unfulfilled life that can come as a result of being a slave to your own limiting beliefs.  Realizing that no obstacle can’t be overcome, including illnesses & disease.  These of course, are also manifestations of negative and conflicting beliefs.

His fascination with quantum physics, the universe, and what it is exactly that makes us tick inside, all seemed to combine to form a life changing experience.  An experience so profound, that now he must share this with the world.

This is a must read for anyone who truly wants live their lives to the fullest.  You can take control of your destiny! Don’t ever settle for having destiny control you.

Self-Transformation Beyond Belief is something that can forever change your life.  I would never waste your time or mine writing about this if I didn’t truly believe in this myself.  What’s more, after reading this ebook, you’ll almost feel guilty that you only paid $29.97 for this!

Do yourself a favor, if you want the most out of life, take a quick assessment of yourself.  Are you not completely satisfied with where your are in life? Do you seem to always end up in bad relationships? Loaded down with debt? Maybe your internet business is in the tank.

We all have some aspect in our lives that could use a makeover.  Take a time out from what you’re doing right now and pick up a copy of this amazing ebook.  You can get it here:

http://www.eraselimitingbeliefs.com

As you can see, this is not an affiliate link, and I don’t get a dime from the sales of this book.  I believe in George and the power of my own experiences with this wonderful ebook. The treasures that I have gained from this ebook are truly priceless.

I would like you to experience the power of George Lutz’s words as well.  Self-transformation in your own life is just a click away.

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Tweaking Your Inner Game for Internet Business

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getting your inner game on for internet businessOne of the easiest traps to get caught into is the information overload trap.  Especially if you’re new to online marketing.  Perhaps you’re broke, desperate for money, and don’t even know how to get started.

I remember starting out deep in debt & having my paychecks already spent before they were even deposited into my bank account.  I remember making the decision that once and for all, I was going to start an internet business and get serious about it.

I was toying with the idea for many months before taking any real action back in 2005.  Like pretty much everybody starting out, I had no clue where to start.  I didn’t even know what a blog was, and saw no connection on why it would ever be essential to an online business.

I bought ebooks, videos, lurked around for months in forums, trying to understand and absorb as much as I could about affiliate marketing, product creation, generating traffic, building a website, etc.  The list was endless.

Therein laid the problem, because there are so many aspects to internet marketing, you could easily spend a lifetime studying and never get to the point of actually doing.

Naturally, you need to have an understanding of the basics, but then you need to take immediate action.  Don’t wait around thinking that you need to “arrive” someday before starting.

There was a study done (can’t remember the source) on the most successful sales people & entrepreneurs in their fields.  The study found that they all had one thing in common.  When they got a great idea or an inspiration, they acted on it immediately.

They may not have been entirely sure how to make it work, but they put it into action and worked it out as they went along.  They wouldn’t spend weeks mulling over whether it would be successful or not, or getting opinions from friends & family members first.  They just took action.

Think back to when you accomplished something that you’re proud of.  This can be anything you’re proud of, not necessarily marketing related.  Perhaps you gave your long haired cat a Mohawk that was so cool that it made the cover of Rolling Stone magazine.

But seriously, here’s my question – Were you working within your comfort zone when you scored that home run?  I bet you weren’t.   It’s more likely that you stepped (or were thrown) into unexplored territory and you just had to go for it.

Perhaps it was something job related – a do or die situation & the pressure was on.  Maybe it was a personal challenge of some sort.  It may have been a tough road, but eventually things fell into place as you went along.  Then voila, success!

You probably now look back and think “wow, I can’t believe I pulled that off!”.

While the rest of the herd is busy studying, analyzing, or thinking about getting started in an internet business, you should be different.  You should be taking some type of action every day and building your business.

Get used to stepping out of your comfort zone and taking real action on your ideas.
This is the zone of success, and where great things happen.  You’ll be amazed at what you figure out.  Even when you make a mistake, you’re already ahead of the next guy, because you have something they don’t… experience.

This also applies if you’re already in business.  Have a list of action steps for each day that you can apply to build your business.  Here’s a simple example, Mondays could be your day for writing an article and submitting to eZines.  Tuesdays for blog posting & blog carnival submissions, etc.

Taking consistent action every day is the real secret.  You already have the magic formula for success within you.   You are a creator.  Don’t just sit by and let things happen to you; instead be the one who makes things happen!

Just Suppose

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quantum realitySuppose that you could manipulate your reality by simply changing your mindset.  Suppose that your reality is created in the mind first before it manifests itself into the physical realm.

Suppose that the entire universe is one connected whole.  A singularity of a super conscious mind giving the illusion of time and space to the physical expression of the body & mind.

Suppose you could instantly travel anywhere in this vast universe because you let go the idea of propulsion and instead mastered the laws that govern the microcosm… the particle-verse.

Suppose there was no future, no past.  Only a constant state of the present that is expressed in countless quantum layers of parallel realities.

Suppose that the physical mind’s expression of the self focused along a narrow beam of this eternal state of the present in a linear movement, similar to a laser in a DVD player.  Thus giving the illusion of a past and future.

Suppose that by peering deep into space that you are really looking at a distorted view of your own inner self?

Is your brain hurting yet?  All of a sudden, internet marketing just doesn’t seem so tough any more, does it!

Finding The Magic Pill For Unlimited Income Online

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Online Riches blue pillOne thing that makes the marketing of information so popular on the internet is the quest for the “magic pill” mindset. 98% of those who are looking for information, especially in the areas of self-improvement, internet business, marketing, weight loss, etc., tend to make their purchases based on the hope that somehow this info will magically take care of everything for them. If any new skill sets can be absorbed by osmosis, all the better.

In the movie “The Matrix”, Morpheus offers Neo either the blue pill or the red pill. If he takes the blue pill, everything will remain the same. He will continue on with his relatively comfortable life as he knows it, but never achieve his true destiny. If he takes the red pill, however, then the illusion of reality will be lifted and he will learn the secrets of the Matrix. It will not be a comfortable, easy transformation. All the brainwashing and comfortable false security will be gone. See any parallels?

In my own personal observations, I’ve noticed that people generally want the best of both pills. They want the comfort of the blue pill, remaining stagnant and unchanged. At the same time, they want the results of taking the red pill.

This is one reason why prescription drugs are such a huge market. For example, many people with high blood pressure would rather pop a pill every day for the rest of their lives, rather than make a lifestyle change and cure the root cause of the problem. This would require effort. A deviation from the comfortable pattern that we have molded for ourselves into.

This is the very thing that you have to consider for your online business! Even after taking the red pill, Neo had to take action and work to fulfill his destiny as “the one”. Once he understood the matrix, he could have simply lived out his life in obscurity in his new found world and died an unknown.

When you purchase that needed tool for your current business, or that course on how to build an internet business online, remember, if its good information, you may be getting the red pill, or at least some diluted form of it. Now its up to you to act on your new knowledge, and fulfill your destiny.

The secret to success is that there is no magic pill that will do it all for you. There is no system that will allow you to input nothing and get millions back out. The real secret, the real magic pill is action. Get a mentor. Learn all you can about being successful and then apply it.

If you’re an info junkie, then you may already have a goldmine of information just collecting pixel dust in your hard drive. Dust off those e-books, go back through them, but this time ACT on what you read. Getting a successful internet business off the ground takes work. It takes dedication. Don’t let anyone B.S. you into thinking that it doesn’t.

With that said, its really not that hard once you take action and start making those baby steps towards your new future. You must start by having a “take action” mindset as your biggest priority. Now build your business, stick with it even through the failures, and freedom will be yours.