I was chatting with a friend a while ago about different aspects of running an internet business. I asked him if he was ever going to create any products of his own or just keep doing the affiliate marketing thing. He stunned me when he said that he had already written a couple e-books and was working on a how-to video. I asked him where his sales page was so that I could check them out, after all I was quite impressed that he already had two products. I didn’t know that he even had one! Then came the reply that explained why I didn’t know about them. He never released them. When I asked him why, his reply was that he didn’t think that they were probably good enough to actually sell to the public and that he would like to tweak them up someday.
Huh? After sending me copies of his work I was really astonished that he had never released them! The information was excellent and the e-books were very professionally done. Without trying to sound like that I thought he was crazy, I asked “are you freakin’ nuts? Why would you let these sit around like this?” Here he’s got two and soon to be three streams of income just sitting on the virtual shelf collecting dust.
I can’t help but to wonder, is he a rare exception or is this more common than I think? How about you? Have you started on a product and never finished it, or finished and not released it? I find this astounding. Why would one go to the trouble of making a product and not release it? Putting your product out there for the world to partake of, I suppose can be a scary thought to some. Before I released the AmazingCloaker , I recall thinking in the back of my mind “what if no one likes it?” “Suppose my refunds are 90 or 100%?” Sure, those can be intimidating thoughts, but I think everyone wonders whether their product is going to be well received or not.
The way I see it, if you never try to sell your product, you have already turned it into a loser. It’s like creating gold bars straight out of thin air, and then stashing them away vowing never to use them for life. Even if your product was more like copper coins rather than gold, coin is still coin, so to speak.
Don’t waste your talent or your time because of anxiety over how people will react to your product. If you put a sincere effort into your product which is useful to someone, you have a good product. Some people won’t like your product and will promptly ask for a refund, that’s just a fact. The majority will love it and you will begin getting great feedback out there from your customers. That is also a fact.
If you happen to be in this same boat, now is the time to get past this and get your product out there. Just creating products does not an internet business make. Selling and promoting them does. You took action to run with it, now complete it by taking ball over the goal line and making that touchdown.
Do you have a digital product such as an ebook, video or audio product? Maybe a software product of some type. One of the biggest benefits of having digital products in my opinion is that you spend time at the beginning to develop your products, then you get paid forever. It's kind of like having an "internet vending machine" for each product that you have. That is, if its a download-able product. The down side of downloadable products is that there are some pretty sharp crooks out there that will dedicate a lot of time to figuring out your download folder. Experienced product hackers have lots of tricks up their sleeve which they can use to figure it out. Fortunately, a vast majority of your visitors are pretty honest, but it only takes one. Now maybe it wouldn't be so bad if they just kept it to themselves, but that's not normally the case. These kind of people like to show off their talents by sharing your products with pirate forums, warez sites or even illegally selling your product somewhere like eBay!
Probably one of the biggest challenges in running your own internet business (or nearly anything requiring self discipline for that matter) is fending off the distractions. None of us are immune to it. I've let myself take my eye off the ball more than once as I fell prey to distractions. 
Many people in my experience who bring up the subject of Internet Business, or "Internet Marketing" as commonly referred to by the forum junkies, seem to always have a reason that they are in the same boat now as they were a year ago. A common response is "I've been trying to do internet marketing for the past year, but I just haven't gotten anywhere yet." Oh? Trying? Why are you trying? Trying is not going to make you successful! DOING is the only way. I can sit in front of my computer and TRY to turn it on, or I can actually DO IT by reaching over, pushing the power button and turning on the computer. The first is Non-Action (trying), The second is ACTION (doing). 
Everyone who has created or sold a product has to to deal with refunds. No matter how great your products are, you’re gonna get them, it’s just another fact of life. When I first started making digital products, I used to take it personally to a small degree. I say a small degree because logic has always dictated that this is a normal variable in doing business. Yet, human nature may dictate otherwise, at least in the beginning anyway. You can’t help but to wonder in the back of your mind what was wrong. Did my product suck? Was it over priced? Maybe I’m too much of an amateur and it’s showing through. Maybe they’re just gaming me to get a free product. All kinds of things will go through your mind if you dwell on it.