Exactly as he promised, James Brausch delivered his testing newsletter right away after posting my interest in receiving a complimentary copy of his Testing newsletter. My first reaction? Yikes! This is some serious stuff. James has picked apart so many variations of his sales page that its easy to see why his pages are super converters! I think most people who average 1 to 5% are typical. James is in the 18+ percentile! I say again… YIKES!

James covers every detail of his variable versions. For example. Testing 3 blank lines at the top of the “paper” versus no lines. Variations on color size and even length of the headlines. Testing content against nothingness. The information contained within the newsletter gave me some great ideas to test out on my own web site.

I think that the people who would benefit most are MuVar customers. The newsletter is a perfect compliment to getting the most out of MuVar. Non MuVar users would certainly benefit as well, because you can simply apply what works in the newsletter to your own site. The hitch is that different products attract different visitors and what works for one site may not be so great for others.

One thing that really hit home with me though was the features that I noticed about MuVar. Before I discovered James, I rashly invested in another multivariate software. This set me back over 500 bucks. It’s great software and serves me well. However, it seems that MuVar allows you to use many versions of each testing variable! Mine is limited to 2 to 6 depending on how many variables you choose. Thus I have to choose my variables carefully and figure out which variables that I want more than 3 versions of. Also, it appears that MuVar calculates visitor value for your web site! That is awesome! Not to mention keeping a running total of sale value & conversion ratio. My boss (wife) would shoot me if I switched (totaling $800… Rats!).

Do you remember the movie Wayne’s World? Remember in the music store when Wayne would kneel down on one knee in front of the Fender Strat that was locked inside the custom display case? Picture a MuVar CD in its place with a touch of angelic music as an aura glows around it. – “Someday MuVar will be mine… oh yes!”

I have to say that the testing newsletter was definitely worth the read. These are heavy duty stats, but they are presented in a way that makes for a nice read, plus they make sense. It’s not just a paper full of numbers & graphs, this is real usable stuff. Information that you can use today. If you’re a serious internet business person looking for the maximum return on your websites, this is some incredible information that is being shared. For only 25 bucks for a newsletter that is packed to the max with nothing but solid meat & potatoes without the fat, this is simply a no brainer to subscribe to.

I’ve been following Mohamed Bhimji’s internet business blog for a few months now and I felt he was overdue for a cool blog alert. I first referenced Mohamed’s blog back in my January 24th post “Do You Firefox?” At the time he was located at online-internet-business-opportunity.com. He since has shortened the name to oibo.org. That’s pretty cool. Short and has a nice ring to it.

Mohamed responded to my last post “A Parallel Reality?” and I was in the middle of replying to his response when I realized that I wanted to share his words and my thoughts on them on a wider scale. Here is part of his response:

For months, I was thinking to myself “wouldn’t it be nice…” but in all honesty eventhough I was working towards it, I didn’t really believe it.

However about two weeks ago I started to believe in my goals, I started to realize the urgency that is required in order for me to get to where I want to be. My beliefs were embodied in me — my heart and mind are now working as one to achieve them.

Take a look at Mohamed’s blog and it will become obvious that thought combined with simple actions can change the course of your life. Desire is the catalyst that propels thought into action and action into reality. One reason that this works is because your desired future is already there for the taking. All you have to do is decide that you really want to go there. Believe, think and do. Your spirit will take you by the hand and lead you there.

Mohamed has made a conscious decision to become one of the 2% that take charge of their lives and he’s going all out to make it a reality. At this momentum, I have no doubt that he’ll achieve his dreams.

How about you? Are you ready to make that leap of faith? It’s really not that broad of a jump once you commit yourself into the air. You’ll land before you know it. It may not be a perfect landing at first, but the important thing is that you jumped! Now keep going. Think that I’m just blowing a lot of fluff around? Check out Mohamed’s blog for yourself. If you haven’t started on your dreams yet, realize that this could be you in a few short months. Where will Mohamed Bhimji be in a few more months? I’ll be sticking around to find out.

I just read an interesting article by James Brausch that got me fired up enough to drop what I was doing and write this post.  I normally don't post until the evenings, but here we go.  According to Jame's posting, he had apparently given a gift, an instructional DVD on creating your own blog or product, I think, to a "friend" / acquaintance.  When this person came to see James, he apparently gave James a hard time about how he wasn't succeeding, and laying out excuses about why he didn't and wouldn't do the key points in the DVD.  The details can be read in James' Post.  what I want to touch upon, is what makes this type of individual tick.

I was floored to read that still another person, Robert, had taken the initiative to come all the way out to Costa Rica for a day with James, get treated to dinner, plus a day to all the attractions, receive a free valuable gift from him, and not even find it in his heart to return at the very least, a little appreciation!  In the beginning, and on the surface, you initially see the qualities of an up & coming 2%er.  He took action, he met with James and listened.  Then later, he created a product from his conversations.  Apparently, he even has a blog somewhere that he has promoted his new product through.  Ooops! It looks like he then started re-selling or including pirated copies of one of James' own products too!  Wow!  Now granted, I'm hearing just one side of the story, but James Brausch has a solid reputation for integrity, honesty and pulling no punches.  Personally, I like those qualities.  

Success seeking individuals usually fall into one of two categories.  Those who are looking to build a solid foundation of honesty, integrity and service to their customers, and those who are looking for the quick buck.  The opportunity chasers.  Those in the first category will enjoy long lasting success and accomplish great things as they cross off them off their bucket list one by one.

Those in the second category are simply the "pseudo successful".  They have the appearance of one who is on the road to success.  They talk a good game, and may even rake in a lot of income.  For a while, that is.  The problem is that their business is built on a foundation of sand,  as the story goes in the Bible.  Sooner or later, it comes crashing down as the next opportunity is pursued.  A 98%er will likely never recognize the difference between the truly successful and the pseudo successful from outward appearances.   These pseudo doers are almost impossible to detect by anyone at the beginning.  When they are detected, the response is usually very defensive.  They will bully you and then accuse you of being the bully to cover up their own personality flaws.

One way to detect a pseudo 2%er acquaintance, (if you were even remotely interested, that is) is to go visit them and see how they're faring.  When you spot them inside their trailer propped up in front of the TV with a beer, sitting in their favorite chair right under the velvet "dogs playing poker" painting, you'll have a clue!  Watch out for that killer chihuahua!

But seriously, this leads to my final rambling.  It all goes back to that one character flaw that was likely produced back in the world of TV-J.O.B.-Life of the 98% world brainwashing program.   Everybody owes you something.   The losers will always believe that anyone who is "better off" than they are owes them.  They owe you their money.  They owe you their gifts.  They owe you to hold their hand and make your business and money for them.  This "everyone owes me something" mindset is exactly why you have opportunity chasers.  Why does one jump from opportunity to opportunity?  Because they're looking for something that will do everything for them of course!  Lack of focus & lofty goals.  Perhaps in their mind, you, the creator of the info product also owe them a lifetime of hand holding and personal attention until their entire business can be built for them. Then you will have to run it for them as well to keep it going, naturally.

One of the best things that you can do for yourself and for your business is to stay focused on real pursuits, be honest, and be appreciative of what others may offer along the way.  Remember them as you grow and return the favor when you can.  It's not too much to ask, just common decency. 

I've made my share of mistakes along the way and I haven't yet reached the "James Brausch level" in my internet business.  I'm still climbing my way up the ranks, so to speak, but I  consider myself a rising force, who has the desire to help as many as I can along the way by providing useful information and products.  Always be willing to listen and learn from those who have trodden down the proven path.  Ego trips are for losers.  Now as for the fakes – when the wrapping finally comes off, and it always does, the pseudo 2%er will always be exposed in the end. 

Note to James Brausch – I recently purchased a pre-release copy of James Brausch's internet business book, vol. 2.   James, if you happen to read this, I will be sending the grammer & spelling corrections this weekend.

Incoming search terms:

• pseudo success

Christmas is a season of surprises.  Even if you're a bah-humbug scrooge sorta person, you're bound to run into surprises at some point during the Christmas season.  Not that I'm one of the hum-buggers.  I just received an email from James Brausch as a result of signing up for a Christmas gift on his blog.  On Christmas day, I received a link to two of his high-end products.  One free month of Rasof and the Ranking Factors 2007 course!  What a great surprise!  $2000 worth of software & services!  Thank you James for such a generous and useful gift!  If you haven't yet signed up and are following his weblog, you're missing out.  Be sure to add James to your list of must-read blogs.  Also I wanted to note that I have now officially moved my Internet Business blog!  Previously, I

had my blog set up on the backend of my URL cloaking site – AmazingCloaker.com.  This did initially help to promote my product, but I knew that sooner or later, I would need to centralize my blog to better serve my readers while providing a larger selection of my products as they become available.  

In the most resent Google page rank update, I lost all of my page rank at AmazingCloaker.com.  Page rank, technically isn't really all that important.  Ranking in the Search Engines is.  However, this seemed like a good time to switch.  If you clicked on the amazingcloaker.com/blog link, you will have noticed that you were 301 re-directed to here.  I've had jackkeifer.com for several months now and it's time I put it to good use.  Although I may be temporarily set back in the search engine rankings as a result, it will pay off in the end.

I know, the blog has a sort of James Braush look & feel to it.  A lack of originality?  Not really.  James has a proven path to success.  Part of that path includes the way people perceive webpage layout, colors, etc.  Another part is how it is structured for the search engines.  I am trying to emulate the same successful variables much in the same way an up & coming baseball player would emulate the top players in the league. 

Back in the day, I used to play darts as a hobby.  I met a local dart player who was ranked #4 in the world for professional darts!  Richie & I soon became good friends & he became a mentor in the sport of pro darts.  Within 6 months I was competing in a Pro tournament and placed 5th my first time out.  This was enough to qualify me as a Pro and I received my official pro status for other types of tournaments. 

My point to all this rambling is that to be successful, you need to emulate the ones who have already made it.  If you can afford a mentor right now, then all the better.  Get one now.  James Braush happens to have a mentoring program available.  He has a proven path.  Check it out!