The Greatest Secret Ever

by admin on March 8, 2010


secret

If you’re a regular reader of my blog, then the first thing that you might be thinking after seeing the title is “yeah, I know Jack, there is no secret, no magic bullet, I’ve heard it before.”

Well, it seems that there IS a secret. This secret was so well hidden that even I never spotted it right away.

No, it wasn’t stashed in a secret vault deep underneath the Pentagon. It was actually hidden in plain sight.

I’ve taken many journeys through the net over the years trying to reverse engineer why one person would use a certain color in their headlines, and that person would use long copy in their sales letters while others used short copy.

Some have started using “video only” sales letters. Some videos start automatically and have no controls for the users to pause it, or skip ahead. Some videos have the controls left in so people can skip ahead, or pause.

I’ve seen the debates as to why this it the absolute WORST way to do it, while others staunchly defend their positions because their conversions have skyrocketed because of it.

So what’s the deal? Are those people that hate video sales pages in the majority, or simply a vocal minority?

Still, others have found that they get much better conversions with printed copy than they do with video. Man!, why all the conflicting information?

On the surface, none of this really makes a lot of sense. Maybe nothing works… maybe everything works. Okay, I’m not trying to give you a headache, and you might be wondering what this has to do with “the big secret”.

This secret actually gets more profound the more you think about it. Incorporate this simple philosophy into your mindset, and your business will love you for it.

The secret is that your business is as individual as you are. Your business is a reflection of you. When others view your sales pages, read your articles, forum posts, see your products & reviews, your personality is being ingrained into all of it.

You may, by nature be a little introverted, so maybe people relate to your hard copy better than someone who has the “video” personality. As a result, your copy will do much better than your video pages, because your true persona is expressed best via this medium.

As a result, it is a hundred times more powerful than your video pages. By contrast, the other guy’s personality may be oriented in the opposite direction and get a hundred times better results with video in the very same market.

So the key here is this: It’s always good to emulate successful marketers in order to understand the components of a successful website, BUT… and this is the “but” that nearly everyone misses…

It may not work for you because, not only do you not know the history behind that technique (why its being used), but you also have to ask yourself, does it fit in with my persona?

Testing is the bottom line. You may find out that you have a knack for making video presentations. Maybe you think that you sound like a moron, only to find out that others who listen to you love you!

The same may be true for writing. Without testing, you would have never known, because we are almost always perceived differently by others, than how we perceive ourselves.

So in a nutshell – emulate others only to get the foundation of the basics, but be true to yourself as you build. Express your business by expressing yourself, and the results you get will be pure gold.

-Jack

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Article Marketing Vs. Video Marketing Vs… blah blah blah

by admin on February 10, 2010


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One of the most common questions that I encounter in online marketing is the “which is better” scenario.

Which is better, article marketing or video marketing? Is Forum marketing better than article marketing? Is blog commenting better than forum commenting?

We can apply this same line of questioning not only to traffic generation, but also list building techniques, keyword research, yadda yadda…

So back to Article marketing vs. Video marketing. Which IS better? Okay, here’s my short off the cuff answer… I dunno, test it and find out.

On the surface that doesn’t sound very helpful does it! Well if you think about it for a minute, you’ll realize that this is exactly what you should do. Don’t worry about whether it works for Joe marketer on the warrior forum.

Find out if it works for you. What works wonders for Joe may not be the best for you. It depends on your market, what you’re trying to accomplish, and even how you have your procedures set up. You do have procedures… right?

Also, I think that it’s a big mistake to be limiting yourself to only the “best” way to do something. Test all of the above and see what works for you. I’m willing to bet that they all do.

One of the techniques may work better than the others, but that doesn’t mean that you should ignore the others! Incorporate everything that drives traffic to your website or squeeze page.

Why would you want to limit yourself to only the best performing one? If you had 15 streams of income, would you dump them all and only keep the best income source? Heck no! A little bit of income from many sources really adds up.

The same is true with traffic generation. Joe Smoe might get tons of targeted traffic from article marketing, because he’s a great writer and passionate about it. You on the other hand, may be a great communicator and draw tons of traffic from video marketing, whereas Joe sucks at it.

Starting to see the picture? Traffic generation isn’t just a “apply one principle” technique. A little traffic from stumbleupon, a little from article marketing, a little from youtube, viddler, from forums, blogs, twitter, SERPS, etc, etc… it all adds up to a lot of traffic.

For free traffic generation (and pretty much everything), focus on the techniques that you are best at which give results. Outsource the tedious stuff so you don’t have to mess with it.

Do I hear mechanical turks?

As a business owner, your time is too valuable to be spending on tedious stuff or stressing over which is better because you’re obviously not testing. You’re the idea person… the creator, the captain.

Sam Walton didn’t build an empire by running around all day unloading trucks, stocking shelves, helping customers, and running the cash register. Why should you?

It’s a big world out there full of opportunities to achieve your goals. Test everything, scale up what works and toss or tweak what doesn’t.

In either case, tweak, tweak, tweak. Always try and improve what you have. The results will reverberate all through your marketing funnel. A little improvement goes a longgggg way. :)

-Jack

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5 Things You Should Unload From Your Schedule

by admin on January 15, 2010


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Running an online business can be challenging, especially in the beginning when you are trying to find your bearings as to where to go and what to do next.

Probably among the biggest mistakes that online marketers make is allowing too many non-productive tasks into their working schedule.

Here are 5 things that you should unload right now so that you can get on track to making that serious bank and growing a healthy online business.

Forums – Forums are a great place to interact with others in your market, form joint ventures, pick up valuable advice (sometimes), and to gain exposure in your market as an authority.

So why are Forums at the top of this list? Because during your working hours, you need to stay the bleep out of the forums and concentrate on the tasks at hand.

Don’t allow yourself into the forums during your working time! Unless there’s a specific purpose, surfing the forums must always be reserved for being outside of your working schedule.

How many times did you decide that today you were going to do a big push on driving traffic, creating a report, etc, only to end up checking in on the forums (“real quick”) to see what’s new?

Let’s be honest with ourselves, because we’ve all done it… before you know it, the day is half shot and now the momentum is losing steam on all those great accomplishments that were going to get done today.

Oh well, tomorrow is another day… or is it?

TV – Television is one of the greatest killers of dreams out there, especially when you are starting your new venture and developing your self-discipline.

This mindless programming does nothing but instill in you a loser mindset. TV exists as an advertising and propaganda medium to keep the sheeple in check and obedient to various agendas across the spectrum.

Don’t allow this electronic vampire to suck your precious life experiences out of you. You’ve been robbed long enough… and you’ll never get that time back again. Don’t watch life, live it!

Skip the TV for a week and see just how creative your mind starts to get. Your business (and bank account) will love you for it.

Email – Huh? But you NEED email to run your business, answer support inquires, etc. Yeah, that’s generally true, but there’s a time and a place.

Many will use “checking the email” every 5 minutes as a desperate attempt to escape the possibility of failure by floundering away their time, which ironically enough guarantees failure!

Maybe there will be a cool new opportunity… “inside info” on how some guy named Frankie made it big in MLM.

By investigating this, you’ll still be “busy” because you’re pursuing something… right?

Telephone – During our working times, we need to eliminate as many distractions as possible. The telephone can totally screw up your game when you’re trying to focus on something important, especially things like making videos, writing articles or sales copy, etc.

During these times, I turn off the ringer until I’m ready to accept calls again. If someone has anything important to say, they’ll leave a message.

Aunt Martha – If you’ve reached the point where you have left your J.O.B., or you are working on your internet business in your spare time, you may find that one of your biggest challenges is how to stave off the time vampires.

It’s great to have friends and family, and by all means, we need to spend time with them and appreciate having them in our lives. However, during our critical working hours, they must respect that you need this time to yourself so that you can realize your dreams of a better life for you and those you care about.

Let people know that during the hours of * and * on x days of the week you are not available for anything because you are working. Even though you are home, it is still your place of business.

There are more things I could rattle on about, but these 5 I especially wanted to touch upon.

The main point of ridding yourself of these distractions during your working time comes down to one thing… managing your time effectively.

Think of it this way, when you run a Pay Per Click campaign, you track what keywords convert and which ones don’t. You then eliminate the dud’s and ramp up on the profitable ones.

It works exactly the same way with your time. Track all the different things that you do during your working hours and see which activities are actually building your business and which activities amounted to nothing, costing you potential revenue.

Now cut out those dead weight activities and ramp up the ones that are really productive and actually build your internet business.

You’ll be absolutely stunned at how quickly your business turns around when you start feeding it a nice healthy diet of productive activities. :)

-Jack

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48 Hour Special

by admin on January 7, 2010


24-hour-special-flagIf you’ve followed my blog for any length of time, you’ll know that when I launch a product, I always run a 24 hour special for my blog readers.

After this is over, the special will not be repeated, so don’t bother waiting around for another one. These normally only happen around the initial launch of my products.

This is my way of showing my appreciation to you for being on my announcements list or as a reader here on my blog.

I’ve decided to increase the length of this special to 48 hours instead of 24 since most of us are still recovering from the holidays.

This special is for the Red Hot Mini-Sites with WordPress Course. You will be given full lifetime access to the Mini-Site course.

If you haven’t gotten your online presence started yet, what are you waiting for? This course will show you how to quickly get a professional looking website up & running in no time flat.

There’s no need to shell out all that cash for that expensive website developing software that you need a college degree plus 5 years of trial & error just to figure out.

You can harness the power of WordPress, a FREE CMS (Content Management System). This blog is built on WordPress. Most people think of WordPress just for use as a blog. I’ll show you how to use it to create fantastic websites!

You can find out more information for this course in the menu on the right, but DON’T buy it from that link during this special! If you want the discount come back here and click on this link instead.

Red Hot Mini-Sites with WordPress is going to be available for the next 48 hours for an insane price of only $15.

This special will end on Sunday evening at 7:00pm EST (GMT -5). If you show up on Sunday at 7:01pm EST it will be too late.

You can grab your VIP access here:

http://www.declareyourday.com/amember/signup-rhms-special.php

-Jack

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All The Things You Can’t Do in 2010

by admin on December 30, 2009


Here is a comprehensive list of all the things that you can’t do or become in the next year:

Absolutely Nothing!

Have a very happy & prosperous new year!

-Jack

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Five SEO Tricks to Help Increase Your Traffic

by admin on December 17, 2009


Traffic picSEO, or Search Engine Optimization is considered by some as the holy grail for driving traffic if they can either master it or pay a master to optimize their website.

Some are confused because they think “huh? Search Engine Optimization… How can I optimize a Search Engine?!” SEO of course is really referring to the Optimization of your web page for the Search Engines to consider it most relevant to those keywords for which you are optimizing.

Keep in mind that SEO is but one strategy to drive traffic. Many people wrongly assume that all you have to do is optimize your website and then watch the visitors come rolling in by the millions.

Did you ever notice on those cereal commercials how they tell you that their cereal is part of a balanced breakfast. Notice the catch word “part“. The balanced breakfast in addition to the cereal may also include juice, toast, bacon, and eggs.

By eating cereal alone, you are only getting part of the nutrition. The same applies here. SEO is a part of a balanced traffic strategy. Other components can include article marketing, blog & forum commenting, paid traffic, affiliate traffic, & list building, for starters.

Okay, onward & upward. Here are my top picks for getting my page relevancy recognized by the search engines.

  • A good title tag – The title tag is one of the key elements for good SEO. Always get that important keyword into the title of your webpage.
  • images; Name, Alt & Title tags- Name your image something relevant to your keyword / web theme. Always get your keywords into your alt & title inside your img tag, but and this is a big but, I mean like J-Lo big… they must be relevant to your image & the image must be relevant to your keyword. Don’t name non-relevant images, or use alt / title tags with them. Non-relevant images could include a buy button, checkmarks, background gradients, etc.
  • Link Text – Always include keywords into your links. Creating a link to somewhere and making the active text something like Click here now is a wasted opportunity. Instead, make your links keyword rich such as “get your Sony Bravia LCD HDTV here”.
  • Bold & italics – Use bolding on some keyword rich phrases where you would like that extra attention from the search spider. Don’t over do it though or it could backfire. Italicized words can also add some juice.
  • Menus & Footer – The footer is another key area to get the attention of the Search Engines. Getting active keyword rich links into the menus & footer of a web page is an important factor to peaking up your page.

Consider these five as a primer. There are a lot of aspects to good SEO, but much of it isn’t exactly rocket science either. The key thing to remember is to never get spammy with your content. Writing strictly for the search engines and not keeping your visitors in mind is a sure way to not keeping (& converting) your visitors, and you’ll lose ground as well.

Stuffing your web page with hundreds of invisible keywords (using text with the same color as the background) might have worked back in the stone-age of the internet, but search engines are much smarter now.

It’s all about relevance and what will keep your visitor on your page for more than a just few seconds. When your visitor found you in the search results, they expect your content to be relevant to what they are searching for. Google has many methods for determining if that visitor had a relevant search experience with your site or not.

I’m going to be covering SEO in much greater detail in my first edition of the “Jack Keifer Letter” which will be debuting soon. Keep an eye out; the Jack Keifer Letter will get you access to the inner workings of my business where I will reveal information that is only available to paid subscribers.

This will be premium meat & potatoes stuff, with surprise bonuses shipped out to you from time to time, and I don’t mean cheesy PLR stuff, I’m talkin’ my own genuine KeiferSoft™ products FREE just for being a part of my inner-circle!

My next post will probably be a 24 hour special, so stay tuned. :)

-Jack

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The Universe According to Geltdrakken

December 13, 2009

The Law of Attraction was in full swing a couple months ago when an old friend appeared in my facebook friend requests seemingly out of nowhere.
It was none other than the infamous Geltdrakken! As I learned once from one of the Three Amigos, “infamous” means “more than famous” of course.
I’ve known [...]

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Are You Working on Building That Internet Business?

December 2, 2009

Often times I hear people tell me that they are working on building their online business. So many people are “working” on creating their product, but don’t have one. Many are “working” on their business, but don’t yet have one.
Others are in a perpetual planning stage. I know one person (That’s you [...]

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I Have Well Over $46,876,552.12 Coming My Way!

November 13, 2009

Everyday it seems that I just become more and more popular by the second. I have many prestigious people just dying to throw huge sums of money my way!
Its true, and not one of them is interested in my products or my businesses. They just want to endow me for reasons completely unrelated [...]

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I need to clean up my act and stop F’ing around

November 12, 2009

It’s easy to dream that dream of the internet lifestyle isn’t it?
Picturing yourself walking the beaches of Hawaii on a gorgeous sunlit afternoon.
Or driving your new Porsche convertible down to your old workplace just to rub it into your ex-boss’s smug face…
Ah yes!… the list could go on for days and days.
But then reality sets [...]

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